![]() ![]() And you've come here today to give us a little glimpse into how TikTok is transforming the way the music industry works, which songs become popular, and even the structure and style of songs themselves. HOROWITZ-GHAZI: Charlie, you are one of the hosts of the "Switched On Pop" podcast, which is all about the making and the meaning of popular music. HOROWITZ-GHAZI: Hello, and welcome to PLANET MONEY. VERDES: (Singing) Living in this big blue world with my head up in outer space. ![]() He used the app to get his songs into the ears of millions of people around the world. HOROWITZ-GHAZI: And over the next year of tinkering and testing out different strategies, Tai managed to kind of crack the TikTok formula. So Tai was stuck in his apartment, working on his music, when he started thinking about how he might be able to tap into these enormous audiences. And also like a lot of us, he started spending more and more time on TikTok - this social media app that has exploded since the pandemic started.ĬHARLIE HARDING: If you aren't totally addicted yet, TikTok is made up of these short, punchy videos of people doing little dance moves or cooking videos or hair and beauty routines - little trends often set to very particular songs. Like a lot of us, Tai had to shelter in place at home. HOROWITZ-GHAZI: But then, of course, the world shut down. And then they'd - no one would say anything. I'd wait whatever it is - like, 9 hours - just to sing for 2 minutes. TAI VERDES: I would, like, write a song and then go to these auditions. But he wasn't having much luck through the traditional routes to musical fame. SYLVIE DOUGLIS, BYLINE: This is PLANET MONEY from NPR.Ī few years ago, Tai Verdes was in his early 20s, working a day job at a Verizon store in Los Angeles and dreaming of becoming a pop star. For one night only, PLANET MONEY will be staging a live podcast taping and world premiere of a superhero economics musical. UNIDENTIFIED PERSON #3: It's PLANET MONEY live. UNIDENTIFIED PERSON #1: Look, up on the stage - it's a podcast. ![]()
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